Be Radically Open-Minded
– Ray Dalio
We analyze the results of our tests and make data-driven recommendations to your team to implement.
Our engagement process is simple. We don’t engage with everyone. We engage with each user at the right time, with the best message. By taking a data driven approach, we limit the amount of bulk sending and send hyper targeted communication’s to users. If the consumer engages, we send more of what they like, when they want it. If the consumer does not engage, we cease sending immediately.
We engage with the right user, at the right time, with the best message.
It has taken us years to learn how to balance performance with frequency of consumer engagement. By utilizing a data-driven approach and identifying what message the consumer should receive at what time, we can maximize profitability while respecting best practices and conservatively engaging with consumers. If the consumer appreciates your message and it adds value, the revenue will follow.